Make the Internet
Watch Your Brand.

No ethical agency can guarantee virality — and any that do should be approached with extreme caution. What we can guarantee is a rigorously research-backed creative process, production excellence, and a professional multi-platform distribution strategy that gives every video the highest possible structural probability of organic sharing. Our track record across 400+ campaigns demonstrates consistent ability to produce high-performing viral content — but we're honest that viral outcomes involve audience behaviour variables that no production team can fully control.

Research consistently identifies several key drivers of viral sharing: high-arousal emotions (surprise, awe, anger, humour), social currency (sharing makes the sharer look good), practical value (information worth passing on), story identity (content that reflects or affirms the viewer's identity), and novelty. Our viral concept framework evaluates every concept against these drivers and optimises for the combination most powerful for your specific audience. Distribution timing, platform optimisation, and initial seeding amplification also play critical roles in triggering algorithmic amplification.

A standard viral video campaign with research, concept development, production, and distribution strategy takes 4–6 weeks from kickoff to launch. Complex multi-video campaigns or those requiring significant location logistics or talent casting may take 6–10 weeks. For trend-responsive campaigns that need rapid execution, we offer an expedited 2–3 week sprint production track — designed for brands that need to capitalise on a cultural moment before it closes. We recommend minimum 4 weeks for flagship campaigns to allow proper research and concept testing.

A regular branded video is designed to communicate a message effectively to people who are already engaging with your brand. A viral video is architected from the ground up to be shared by strangers — which requires a fundamentally different creative approach. Viral videos prioritise shareability over brand messaging density, emotional resonance over product information, and audience psychology over brand guidelines. The brand message exists but is delivered in service of content that earns its own distribution through audience sharing behaviour.

We optimise and distribute across all major platforms — YouTube (primary for long-form), Instagram Reels, TikTok, Facebook Video, LinkedIn Video, and X (Twitter). Each platform receives a natively formatted version with platform-specific captions, thumbnails, and hashtags. For maximum viral coefficient, we also distribute to relevant online communities, content aggregators, and via our established influencer seeding network. The platform mix is determined by where your specific target audience has the highest concentration and sharing activity.

We measure viral campaign performance across three tiers: Distribution metrics (total views, unique reach, share count, viral coefficient, algorithmic amplification rate), Engagement metrics (completion rate, comment sentiment, saves/bookmarks, click-through rate), and Business metrics (website traffic attributed, lead generation, conversion rate, earned media valuation, brand search volume lift). All metrics are tracked in real time and delivered in a comprehensive post-campaign report within 30 days of launch, alongside learnings and recommendations for future campaigns.