Turn uncertainty into growth — experiment, learn, and boost conversions with precision.
A/B testing (split testing) is the practice of comparing two versions of a page or element to see which performs better. Qubixel helps you run rigorous experiments so every design or copy decision is backed by data — lifting conversions, engagement, and UX.
We combine statistical rigour with clear visualisations, making it simple to adopt a culture of continuous improvement.
Test completely different page versions with clean traffic splitting.
Combine multiple element variations to find the winning combination.
Custom goals, micro‑conversions, and revenue tracking out‑of‑the‑box.
Structured ideation sessions to prioritise what to test.
Bayesian & frequentist models, always with clear significance indicators.
Sync with GA4, Mixpanel, Amplitude and your data stack.
Heatmaps, sessions, funnels – find friction points.
Define what change will improve and why.
Choose variant, audience, duration.
Run test with live traffic & monitor.
Validate significance, deploy winner, iterate.
Average conversion lift after 3 tests
Decisions backed by data, not opinions
Continuous performance gains
Improved experience & engagement
We don’t just run tests — we embed experimentation into your product DNA.
With a blend of scientific rigour and product sense, Qubixel turns A/B testing into your competitive advantage.
every test is statistically sound and actionable.
tailored to your audience, traffic, and KPI’s.
from startup to enterprise — processes that grow.
not just “winner” but why & what’s next.